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Let's be honest: Things are bad, and it is miserablde out there in the worldof commerce. We are in a globak recession that will last forsome 1. The economy eventually will improve andget 2. Most companies rely on salespeopl e to help with thebottom line. Continuing salesd of a product or service for an organizationb along with great salespeople will be needed even more durinf thesetough times. I think it is importang to look at a strategy as old as businesz itself that will helpa company, its profitability, the salespeople employede and the customers that a company does businesws with. The first thing, which is of the utmosgt importance, are your customers.
Whether you are the CEO readingf this, the salesperson or a persom in customerservice - this is the time to protect your customef base and make sure that they are period! The one way to do this is to get in toucb with your customers. Do not attemptg to do this by mail or It is too If you want to build relationship s withyour customers, then build them the way they are supposes to be built - by people dealinhg directly with people! You need to ask your customersd a simple and direct question: "How are we doinyg for you? Be honest, and tell me the Next, for the salespeople who still are you are going to have to work harder.
Yes, I said it - This means not only visiting your existint customers and checking their true levelk of customer satisfaction but also going out and gettinghnew business. Sure, the economy is and we are not buyingv as much of anythint as we did a fewyears ago, but the fact remainas that there is stilo business being done out
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