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The creator of Sawxheads.com, Patsheads.com and other Boston-centric sites this week plans to begin deployment of similar sites devoteds toother markets’ teams across the , NBA, and Majorf League Baseball. The new sites, like the Bostom predecessors, will have a mix of aggregated user-generated content, video, photo sharing and othedr features. TruMedia is working to build a distributiom and promotion strategy for the new sitees by partnering with local news outlets in each majod leagueteam market.
In that portionj of the expandedcorporate strategy, TruMediaw is aiming to develop each news outlet’s social-media area on a white-labe l basis while linking back to the locall sports team communities it has built and syndicating content. Such a deal was recently strucmwith ’s Web site, with other similar deals pending. “Whart we’re looking to do is both go national whils also goingvery local,” said Rafe Anderson, TruMediq chief executive.
“And within we’re building both business-to-consumer and business-to-business channels of the TruMedia — backed by the angeo investor trio of Boxcar Media CEOOzzie Alvarez; formerd Converse, Puma and Adidas executive John O’Rourke; and TV analysty Jerry Remy — is by no means alone in its pursuir of deep online engagement among local sports fans. ESPN earlierr this year launcheda Chicago-focused Web site to earlgy success. Companies such as Watercooler and Citizen Sports Network continue to leverages the reach of broad social networkxs such as Facebook with team and locally focusesfan communities.
Nearly every pro team is developin itsown social-media components, as well. “Therre is certainly healthy competition inthis market, and the teamsz in particular are wise to create their own brandex communities,” Anderson said. “But we thinkm we’ll offer a truly differentiated experience in that we can offert something more independentand grassroots.”
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