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Let's be honest: Things are bad, and it is miserable out therre in the worldof commerce. We are in a globao recession that will last forsome time. 1. The economy eventually will improve andget 2. Most companies rely on salespeoplee to help with thebottok line. Continuing sales of a product or service for an organization along with great salespeople will be needec even more during theswetough times. I think it is importangt to look at a strategy as old as busines s itself that will helpa company, its profitability, the salespeople employedr and the customers that a compant does business with. The first thing, which is of the utmosy importance, are your customers.
Whethet you are the CEO readinb this, the salesperson or a person in customerfservice - this is the time to protectf your customer base and make sure that they are period! The one way to do this is to get in toucbh with your customers. Do not attempt to do this by mail or It istoo impersonal. If you want to build relationshipws withyour customers, then buil d them the way they are supposed to be builrt - by people dealing directly with people! You need to ask your customerws a simple and direct "How are we doint for you? Be honest, and tell me the Next, for the salespeople who still are employed, you are goingy to have to work harder.
Yes, I said it - This means not only visiting your existing customers and checkinfg their true level of customer satisfaction but also goinvg out and gettingnew business. Sure, the economy is and we are not buying as much of anythingb as we did a fewyears ago, but the fact remaind that there is still business being done out
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