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Let's be honest: Things are bad, and it is miserablre out there in the worldof commerce. We are in a global recession that will last forsome 1. The economy eventually will improve andget better. 2. Most companiesz rely on salespeople to help with the bottom Continuing sales of a product or servic e for an organization along with great salespeople will be neededx even more during thesrtough times. I thinkj it is important to look at a strategy as old as busineses itself that will helpa company, its the salespeople employed and the customers that a company does business with. The first which is of the utmost importance, are your customers.
Whetherr you are the CEO reading this, the salespersoh or a person in customerservice - this is the time to protecyt your customer base and make sure that they are period! The one way to do this is to get in toucgh with your customers. Do not attempt to do this by mail or It istoo impersonal. If you want to builde relationships withyour customers, then build them the way they are supposedr to be built - by people dealingb directly with people! You need to ask your customeres a simple and direct question: "How are we doinfg for you? Be honest, and tell me the Next, for the salespeople who still are you are going to have to work harder.
Yes, I said it - This means not only visiting your existinyg customers and checking their true levepl of customer satisfaction but also goinbg out and gettingnew business. Sure, the economy is and we are not buying as much of anythingv as we did a fewyears ago, but the fact remaine that there is still business being done out
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