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Some are working more closely with othedr owners to get the biggest bang for theirradvertising buck. One is looking for temporaryh uses for vacant spacs to drive foot trafficto it. And otherzs are opening up about just how far they are willing to go to makea sale. “Standard marketinhg in real estate is to put a sign on a put iton Loopnet, send a noticw to some brokers and wait for a says ’s Leo Goseland. “I tougher times, you have to go find your Goseland recently put together a consortiu m for independent property owners who are looking for tenantws for five buildingsthey own.
The owners agreed to a list of possibls incentives they would be willing to offer theright prospects, from several months free rent to help with tenant improvements. They also are splittinhg costs on advertising and direct mailing tolocal
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