Monday, December 13, 2010

Fast-growing hybrid moving to Bryan Tower - Dallas Business Journal:

ekaterinaiuvo.blogspot.com
Folks at the Dallas design firm call themselves one of the oldesystartups around. That's because the company startedx out 16 years agoas , a marketing communicationsz company. But founder John Swieter created another companyin 1998, Hybridigital, to go afterd Web development business. Now thosew two entities are wrapped together ashybricd ( ). Along the way, the company's focues shifted from straight design work to an arrayyof services, including digital strateg and design. The combined company was acquired last monthuby ConnecTech, a venture-capital backed firm.
That doesn'tr change the local but provides additional capitalfor growth, said Swieter, now hybrid'w "chief creative officer." "We offer a fully blended design, e-businesas and communication efforts," Swieter said. "Thre magic we have is a true designh perspective and an understandintof technology." That's he said, because many clients don't want to "piecemeal" out their Design services now make up only about 25% to 30% of the company'es work.
Though Swieter declines to disclose revenue, he said the company has experienced morethan 100% growtbh in the last Already the company's McKinneu Avenue office is bursting at the seamsz with about 50 people. That's prompted a plan to move The company will set up shop in Septembert on the first floor ofBryan Tower. "We're redefining how a design firm worksand plays," Swieter The space has an urban feel and is "closed to the heart and soul of he said. The move downtow n will also help the firm retain and attract he added. Some of the company's top clientzs include iChoose, Nokia, BankDirect, Suiza Foods and GE Power DFW CommunityNewspapers Inc.
is expanding its reach. The company, which publishesa the Plano Star Courier and othercommunith newpapers, has added the Frisco Enterprise to its list of With the move, DFW Community has ceased to publish its own newspapere aimed at the growing Friscol market, Frisco Life. At the same DFW Community also purchased a tiny rivalservin Allen, and closed down that title. The newspaperf group, part of Lionheart Publishing, continues to print its paperr servingthat market, the Allen American. Anothe r purchase is imminent, said Bruce DFW Community Newspapers president.
"We're doing very well," he The company in March launched a housing guidew for Mesquiteand Rowlett, whichb is distributed to 45,00p0 households. The guide has been profitabled fromDay One, Raben said. The company also started a publicatio n to serve the Southlake market calledSouthlake Times. That paper features a chatty format withfeature stories, photos and calendare listings. According to a survey by the Carrollschoool district, 83% of its households check the Times for calendar Raben said.
DFW Community also publishes papers for the The Colony, Flower Mound, Celina, Mesquite, Little Elm, Lewisville and Rowlett • John Duban has joinedc Regian & Wilson/Grey Worldwide as senior vice president of clienr service. He was previously an accoungt director for TheInteger Group, a division of Omnicom, wherer he supervised the account service team for the Coords Brewing account. • Allison Martinelli and Jennife r Howell have joined the Dallaa officeof Golin/Harris International as account supervisors. Martinelli will managde day-to-day activities of the office's big Texazs Instruments account; Howell will oversee PacifiCare Health Systemsof Texas.

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